Just received an email from Google with a subject We are retiring AdSense Referrals

Email message below quoted:

Hello,

Thank you for participating in the AdSense Referrals program. We’re writing to let you know that we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider:

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After Google Adsense Optimization Update, and for about 3 months of testing their Google Adsense’s sliding or scrolling text ads which we have seen and noticed sometime last December 2007, Adsense officially announced it in their blog yesterday April 2, 2008. And for the record, clicks on the ‘next’ and ‘previous’ buttons won’t generate earnings, but these buttons will help improve both advertiser value and your potential revenue. When users click on the buttons, they begin interacting with the ads and are more likely to find the specific offering they’re looking for, which can lead to higher earnings for you.

After months of testing, we’ve just updated our text ad format to include ‘next’ and ‘previous’ arrow buttons for cost-per-click (CPC) ads. When a user clicks on the ‘next’ button, an entirely new group of ads will appear in the ad unit, giving your users greater control over the ads they see and click.

While the ads the user initially sees may be relevant to a publisher’s content, they may not be precisely what the user is seeking — for example, a user may see ads about cheddar and brie cheese but would prefer more information about Swiss cheese. With the ‘next’ and ‘previous’ buttons, users can view more cheese ads until a Swiss cheese ad appears.

How about you Google Adsense publishers, what’s your take on this scrolling CPC text ads format?

Google Adsense update. The latest post on Google Adsense blog talks about “Another look at optimizations” which mentions two optimization guidelines for your site with Adsense Ads.

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